Papyrus Laser (B): September 1995
Case Study

Papyrus Laser (B): September 1995

7 pages
May 2002
Reference: IMD-3-0957

The case series describes the efforts of an entrepreneur, Robert Keane, to develop and present a business plan for his project, Papyrus Laser, and the interaction with investors. Papyrus Laser is primarily a catalogue marketer of specialized stationery and related products that enable customers to use their own PC and laser or ink-jet printer to economically produce high quality printed communications in small quantities–even one copy. Papyrus Laser focuses on the French market, with future expansion to other European markets anticipated. Case B focuses on the feedback Robert Keane received from a panel of professional investors and entrepreneurs on his initial presentation of the Papyrus Laser opportunity (Case A) and the issues he had to address to push the project forward.

Learning Objective

Not provided

Keywords
Entrepreneurship, Business Opportunity, Printing, Publishing, Start-up, Business Plan, General Management
Settings
France
September 1995
Type
Field Research
Copyright
© IMD 2002
Language
English
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