Netflix: Hustling for more in India’s crowded OTT space
Case Study

Netflix: Hustling for more in India’s crowded OTT space

24 pages
July 2020
Reference: IMD-7-2203

How to position Netflix in the Indian entertainment market?

Learning Objective
  1. Strategy
  2. Marketing 
Keywords
Strategy, Entertainment, Positioning, Market Entry, Marketing
Settings
India
Netflix, Entertainment
2019
Type
Published Sources
Copyright
© IMD 2020
Language
English
Related material
Teaching note
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