Leading the digital transformation at Novartis: The role of the CDO (C)
Case Study

Leading the digital transformation at Novartis: The role of the CDO (C)

11 pages
August 2020
Reference: IMD-7-2106

This final case in a three-part case series follows the progress, challenges and achievements of Bertrand Bodson and his digital team one year into his tenure as CDO at Novartis.

Bodson’s future outlook and goals for the next stage of the digital transformation at Novartis are also explored in more detail.

Learning Objective
  • Delve into aspects of how to become an effective leader in the digital age, including collaboration, motivation, influence and team building.
  • Understand the importance of scalability in digital transformations.
Keywords
Digital Transformation, Culture Change, Chief Digital Officer
Settings
Europe, Global, Swaziland
Novartis, Health Care, Pharmaceuticals
2018-2019
Type
Field Research
Copyright
© IMD 2020
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