IR Microsystems (B): Taking tunable diode laser spectrometry (TDLS) to market in 2006
Case Study

IR Microsystems (B): Taking tunable diode laser spectrometry (TDLS) to market in 2006

9 pages
December 2006
Reference: IMD-3-1731

By 2006, IR Microsystems (IRM) had 8 employees on the payroll, all of them with technical/engineering backgrounds. The first major external funding had come in 2003 from a collection of investors, including a local VC fund, which was attracted by the growth potential of IRM’s technological products. Initially, the company had focused its resources on developing a low-cost solution for infrared detection and gas/liquid analysis. However, sales did not take off and after a few years it was clear that IRM needed a new product. So the company refocused its efforts on the development of tunable diode laser spectrometry (TDLS), a laser gas detection technology with great promise. By 2006, pressure from investors to start generating serious revenues from TDLS, or at least to sign the first significant sales contract, was increasing. How could the company move forward with this novel technology base? Could it capitalize on the learning of the last four years?

Learning Objective
  • Market entry in high technology fields
  • Managing the early phases of growth
  • Dealing with investors
Keywords
Technology Development, Market Positioning, Start-up, Entrepreneurship, Growth Management, Market Entry, Original Equipment Manufacturer, Subcontracting, Spectrometry, General Management
Settings
Europe, Switzerland
Type
Field Research
Copyright
© IMD 2006
Language
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre, UK Office

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Fax +44 (0)1234 751125
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

The Case Centre, US office

Babson College

Babson Park, Wellesley MA 02457, USA
Tel +1 781 239 5884
Fax +1 781 239 5885
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email ng_nico[email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics