ROCHE DIAGNOSTICS: STRATEGY DEVELOPMENT (A)
Case Study

ROCHE DIAGNOSTICS: STRATEGY DEVELOPMENT (A)

11 pages
April 2021
Reference: IMD-7-2175

As a new CEO, Thomas Schinicker, who took over Roche Diagnostics Centralized Point of Care Solutions (CPS) in early 2018, he faced a dilemma. HIs executive team had already engaged in a lengthy one-year strategy development process in 2017 mapping out the scenarios for the future and defining where Roche Diagnostics should play and how it should win. All they needed was his sign-off to go ahead and announce the new strategy. What should he do?

Learning Objective

Putting yourself in the shoes of a CEO that has just taken over. To what degree do you as a leader look to change things (when the performance is good) versus stay the course? The topic of first 90 days of taking can be used.

Settings
Global
Roche Holding, Health Care
2017 - 2018
Type
Field Research
Copyright
© IMD 2021
Language
English
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