Growth dilemmas: Amazon or Alibaba in India
Case Study

Growth dilemmas: Amazon or Alibaba in India

12 pages
November 2018
Reference: IMD-7-2043

This case highlights the differences in the business models of Amazon and Alibaba, respectively. Readers need to analyze the characteristics of India with respect to culture, wealth and income distribution, demographics, economy, infrastructure, digital potential, diversity, and foreign direct investment policy. Based on their assessment, they need to decide which company represents the better strategic fit for success in India. Theoretical models illustrated are Hambrick’s strategy diamond, SWOT analysis, customer segmentation, concept of clockspeed by Charles H. Fine (double helix model), and principles of platform business models.

Learning Objective

Strategic evaluation using Hambrick’s strategy diamond, SWOT analysis, customer segmentation, concept of clockspeed by Charles H. Fine (double helix model).

Keywords
Logistics, Platform, eCommerce, Diversity
Settings
India
Amazon, Alibaba Group, Retail
Current
Type
Published Sources
Copyright
© IMD 2018
Language
English
Related material
Teaching note
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre, UK Office

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Fax +44 (0)1234 751125
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

The Case Centre, US office

Babson College

Babson Park, Wellesley MA 02457, USA
Tel +1 781 239 5884
Fax +1 781 239 5885
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics