In March 2019, Kais Marzouki, Chairman and CEO of Nestlé Philippines Inc. (NPI), wanted his company to reach plastic neutrality at the earliest possible time. Globally, including in the Philippines, more and more consumers, governments, NGOs and media were concerned by plastic waste and pollution. Mark Schneider, Nestlé’s global CEO, had recently stated his vision that none of Nestlé’s packaging, including plastics, would end up in landfill or as litter. A few weeks earlier, Schneider had announced internally the group’s ambition to have all of Nestlé packaging recyclable or reusable by 2025. How could NPI lead the way and mobilize all key stakeholders to achieve his objectives?
- The case looks at how to successfully drive a major sustainability project in a developing Asian country and challenges the participants to work on a detailed and actionable plan
Nestlé Philippines, Food and Beverage
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications