CodeCheck (B): Real data about real consumers with CodeCheck insights
Case Study

CodeCheck (B): Real data about real consumers with CodeCheck insights

11 pages
November 2019
Reference: IMD-7-2110

The case CodeCheck (B) answers this question by introducing the CodeCheck Insights. It is the vehicle by which CodeCheck provides analytics and insights to producers of food and cosmetics, which generated CHF 600’000 revenue in 2019. In addition, CodeCheck Insights sells context-specific advertising, which also generate about CHF 600’000 revenue in 2019. While these are solid numbers for a startup, the growth ambition of Boris requires a new financing round for CHF 5-7 million.

Learning Objective

Students learn:

a) How to assess the financial and non-financial exchanges in an ecosystem/value constellation.

b) How to identify service offerings and assess them in terms of scalability and profit potential.

c) How to draw the “Business Model Canvas” for CodeCheck (B2C market) and, separately, for CodeCheck Insights (B2B market).

d) How to identify the “Three Horizons” of various strategic initiatives.

e) How to estimate the company’s valuation based on previous financing rounds.

Keywords
Strategy, Digital Platform, Business Model, Consumer Choice, Big Data, Consumer Behavior, Start-up, Pricing, Data Analytics, Retail, Digital, Mobile Application
Settings
Switzerland
Codecheck, Market Research, Health and Medical Services
2019
Type
Field Research
Copyright
© IMD 2019
Language
English
Related material
Teaching note
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