The (A) case describes the difficult situation Avon faced back in 2018 when a new CEO arrived.
Learning Objective
- Turnaround strategy
- Rebuilding a declining brand
Case study
Reference: IMD-7-2165
Order this case studyTurning around Avon: The rebirth of an iconic global brand (A)
Turning around Avon: The rebirth of an iconic global brand (A)
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| Settings |
Global, United Kingdom Avon, Consumer Goods, Cosmetics and Perfumes 2018-2020 |
|---|---|
| Type | Field Research |
| Copyright | ©IMD 2020 |
| Related material | Teaching note, Video |
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Reference: IMD-7-2165
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Case study
Reference: IMD-7-2165
Order this case studyTurning around Avon: The rebirth of an iconic global brand (A)
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Turning around Avon: The rebirth of an iconic global brand (B)