Ref: IMD-7-2266

Case study

Reference: IMD-7-2266

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The Future of the Fashion Industry in a Post-COVID-19 World

Niccolò Pisani

By Professor Niccolò PisaniNiccolò Pisani and Inès Augier

In 2020, the global fashion industry was faced with substantial disruptions. The COVID-19 pandemic had had disruptive consequences, both on the demand and supply sides. But the fashion industry was in distress long before the pandemic struck. In the last decade, the industry had come under intensifying scrutiny for being exploitative, environmentally damaging, and unsustainable. Numerous stakeholders were increasingly concerned about environmental issues, such as the impact of textile production and waste on climate change, as well as social issues, such as exploitative labor conditions for low-wage workers at the bottom of the value chain, especially in developing countries. Emilie had been asked to prepare a proposal on the future of the fashion industry in the post-pandemic era. She was due to present her proposal to the board the following Monday.

Learning Objective

  1. Understand how the COVID-19 pandemic disrupted the global fashion industry.  
  2. Analyze macro-economic factors shaping the global fashion industry.
  3. Evaluate the attractiveness of the global fashion industry.
  4. Identify key industry trends post-pandemic.
SettingsGlobal
Apparel and Fashion
2019-2021
TypePublished Sources
Copyright©IMD 2021
LanguageEnglish
Related materialTeaching note
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Reference: IMD-7-2266

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