Ref: IMD-7-2033

Case study

Reference: IMD-7-2033

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Tetra Pak: A digitally enabled supply chain as a competitive advantage

Ralf W. Seifert

By Professor Ralf W. SeifertRalf W. Seifert and Richard Markoff

This case describes packaging supplier and equipment vendor Tetra Pak and their Digital Transformation Program, detailing why Tetra Pak undertook this effort, how they organized the program, identified and selected which technologies to implement and the steps they took to overcome implementation challenges.

The case structures Tetra Pak’s voyage around their priorities: Connected Solutions, Advanced Analytics and a Connected Workforce. The emphasis is on the value proposition of Industry 4.0 and Supply Chain Digitalization for both Tetra Pak and their customers.

Learning Objective

The learning objective to illustrate an effective and successful effort develop Industry 4.0 and Supply Chain Digitalization capabilities. focusing on the process of identifying technology priorities, establishing the business case in a B2B context, and successfully implementing innovative solutions. The case provides a general introduction to the definition of Industry 4.0 and the key technologies associated with the term.
Keywords Big Data, Business to Business, Consumer Goods, Digitalization, Industry 4.0, Outcome-based Service Model, Packaging, Partnership, Predictive Analytics, Supply Chain, Technology, Transformation
Settings Europe
Tetra Pak
Type Field Research
Copyright ©2018
Language English
Related material Teaching note, Video
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Reference: IMD-7-2033

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Case study

Reference: IMD-7-2033

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