Ref: IMD-7-1599

Case study

Reference: IMD-7-1599

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Royal Frieslandcampina: Moo-ger of equals (A)

Robert Hooijberg

By Professor Robert HooijbergRobert Hooijberg and Nancy Lane

In December 2007, two diary cooperatives – Campina and Royal Friesland Foods - based in The Netherlands decided to merge. The cooperatives both owned operating companies that were responsible for buying the milk of their members and transforming it into value-added dairy-based products. Despite their common Dutch origins, their operating companies – Campina BV and Royal Friesland Foods BV - had very different cultures. Cees ‘t Hart was appointed the CEO of the newly merged company and given ambitious cost cutting and growth targets. He faced a difficult economic climate and a changing landscape for the European-based dairy industry. ‘t Hart realized that to reach his targets, the merged company had to build a common culture. Yet he knew that the cultures of the founding companies were much different. How could he create a culture based on the best the two companies brought to the table?

Learning Objective

  • Culture change
  • Post-merger integration
  • Leadership
KeywordsCulture Change, Governance, Post-merger Integration, Strategy, Team Leadership
SettingsAfrica, Asia, Europe
TypeField Research
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Reference: IMD-7-1599

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Reference: IMD-7-1599

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