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    Case Study

    Preparing for the Google IPO: A revolution in the making?

    By Didier Cossin and Dinos Constantinou
    29 pages
    August 2004
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    Reference: IMD-1-0216

    In April 2004, Google announced that it was launching its long awaited IPO. The case looks at the unconventional auction format of the IPO of the world’s most popular search engine, the role of investment banks in the IPO process, and the implications for corporate governance and stock valuation of a dual-class share structure.

    Keywords
    Initial Public Offering
    Settings
    United States of America
    Summer 2004
    Type
    Published Sources
    Copyright
    © 2004
    Available Languages
    English, Spanish
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