Ref: IMD-3-0976

Case study

Reference: IMD-3-0976

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Papyrus Laser (C): Going

Benoit F. Leleux

By Professor Benoit F. LeleuxBenoit F. Leleux and Lisa Schuepbach

Case C focuses on the situation faced by Papyrus Laser four years after its chaotic founding. Robert Keane was faced with the challenges and opportunities offered by the explosion of the Internet as a communication and retailing channel. He had to decide whether or not to completely overhaul the strategy of the company and take it from an internet-enabled distributor of speciality paper products in Europe to a true global internet-driven e-printing specialist, with leading edge print and edit technologies.

Learning Objective

Not provided

Keywords Business Opportunity, Business Plan, eCommerce, Entrepreneurship, General Management, Globalization, Growth Financing, Internet, Printing, Publishing, Start-up
Settings March 2000
Type Field Research
Copyright ©IMD 2002
Available Languages English, French
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Reference: IMD-3-0976

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Reference: IMD-3-0976

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