Ref: IMD-3-0956

Case study

Reference: IMD-3-0956

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Papyrus Laser (A): December 1994

Benoit F. Leleux

By Professor Benoit F. LeleuxBenoit F. Leleux and Lisa Schuepbach

The case series describes the efforts of an entrepreneur, Robert Keane, to develop the business plan for his project, Papyrus Laser, and the interaction with investors. Papyrus Laser is primarily a catalogue marketer of specialized stationery and related products that enable customers to use their own PC and laser or ink-jet printer to economically produce high quality printed communications in small quantities--even one copy. Papyrus Laser focuses on the French market, with future expansion to other European markets anticipated. Case A focuses on the first formal presentation of the business plan to a panel of successful entrepreneurs and investors.

Learning Objective

Not provided

Keywords Business Opportunity, Business Plan, Entrepreneurship, General Management, Printing, Publishing, Start-up
Settings France
December 1994
Type Field Research
Copyright ©IMD 2002
Available Languages English, French
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Reference: IMD-3-0956

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