Ref: IMD-3-0975

Case study

Reference: IMD-3-0975

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New-Animal.com: Merging three e-marketplaces

By Jacques Horovitz and Ursula Hilliard

This case explores the target market, core proposition, ancillary services, industrial and competitive environment, financial structure and investors and business model of three industrial e-marketplaces established in Europe in the late 1990's. The three companies and the CEOs are disguised for confidentiality reasons. The case also overviews online European B2B trade and its projected development to 2005. The case allows participants to discuss the viability of each of the business models and then raises the question should the three e-marketplaces merge.

Learning Objective

Not provided

Keywords Business to Business, eCommerce, eMarket, General Management, Internet, Merger
Settings Europe
2000
Type Field Research
Copyright ©IMD 2001
Language English
Related material Teaching note
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Reference: IMD-3-0975

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Case study

Reference: IMD-3-0975

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