Learning Objective
The learning objective is to prompt participants to consider the challenges of shifting business model without;
- Losing your competitive advantage in the process
- Alienating your existing customer base
Case study
Reference: IMD-5-0775
Order this case studyThe learning objective is to prompt participants to consider the challenges of shifting business model without;
Keywords | Customer Migration, Distribution, Film Rental, Internet, Marketing |
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Settings | 1997-2010 |
Type | Field Research |
Copyright | ©2011 |
Language | English |
Reference: IMD-5-0775
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