Ref: IMD-3-2246

Case study

Reference: IMD-3-2246

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Netflix (A): Business model innovation (cartoon case)

Stefan Michel

By Professor Stefan MichelStefan Michel and Sarah Von Blumenthal

This graphic case describes how in 1997 Reed Hastings started up an innovative DVD rental service that gained over 4 million subscribers by 2007. Netflix emerged as the leader in innovation and customer service within the subscription-based digital distribution service industry.

Learning Objective

  • Discuss innovation and customer service
Keywords Customer Service, Entrepreneurship, General Management, Innovation, Start-up
Settings United States of America
Type Published Sources
Copyright ©IMD 2011
Available Languages English, German, Spanish
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Reference: IMD-3-2246

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Reference: IMD-3-2246

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