Ref: IMD-1-0207

Case study

Reference: IMD-1-0207

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Justin Wilson PLC: Financing a Formula One rising star (B)

Benoit F. Leleux

By Professor Benoit F. LeleuxBenoit F. Leleux and Katrin Siebenbürger Hacki

Despite great popular support and an exciting early career in car racing, Justin had been unable to secure sponsorship to pay for his Formula One career. Recently, the Minardi Formula One team had signed him on but Justin was required to bring a personal budget of $2.5 million with him to pay for his ride in the 16-race 2003 season. During the Australian Grand Prix, Justin unveiled an innovative scheme to let investors and racing fans buy shares in a company (Justin Wilson plc), set up with his manager Jonathan Palmer, as a way to raise the $2 million he still needed. Shares in Justin Wilson plc were offered to the public for £1 per share. Justin Wilson plc would have the rights to all future income from Justin's Formula One career for a period of 10 years; once investors had doubled their initial investment and been paid out, they would receive 10% of that income. Was this an interesting security to own?

Learning Objective

Not provided

Keywords Car Racing, Finance, Financial Services, Financing, Formula One, Public Offering, Securitization, Start-up
Settings May 2003
Type Published Sources
Copyright ©IMD 2003
Available Languages English, Japanese
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Reference: IMD-1-0207

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Reference: IMD-1-0207

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