By Professor
Stéphane J. G. GirodStéphane J. G. Girod, Eduarda Philadelpho Fernandes de Pina, Moncef Tanfour and
Sara Svedjedal
Learning Objective
ING is one of the first large companies to embrace the agile methodology and to elevate it into a large scale organization design to respond to digital, competitive and consumer disruption.
This case is about learning when agility matters, what agility is exactly, how to design agile organizations, and what the opportunities and pitfalls to expect in the transformation are.
This case is an inspiration for any large, slow-moving, hierarchical organization trying to embed change on a proactive basis through collaborative, customer-centric and purposeful behaviours.
