Ref: IMD-7-2120

Case study

Reference: IMD-7-2120

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Impaakt: Harnessing collective intelligence to improve ESG ratings

Benoit F. Leleux

By Professor Benoit F. LeleuxBenoit F. Leleux, Pablo Percelsi, René Rozendal, Pietro Valenzano Menada and Stefan Witschi

The global rise of responsible investing in the last decades (boosted by the increasing debates around climate change, business ethics and distribution of wealth) urged the development of coherent and reliable methodologies gauging the effect of business on Environmental, Societal and Governance (ESG) aspects. However, existing ESG rating methods not only differs greatly among themselves, but they are also typically based on companies’ own practices (outputs), not on the final impact (outcome). To measure the latter, a Geneva-based company called Impaakt developed a digital platform, using the 17 United Nations’ Sustainable Development Goals (SDGs) as benchmark, engaging the collective intelligence of the global community (on a Wikipedia-like model) to achieve this ambitious goal. This case explores the strategies behind the design of such a platform, investigates the importance of scale and sides, and analyses to what extent social and environmental impact can be measured objectively.

Learning Objective

  1. The analysis of this case will enhance the understanding on the current state of the affairs of the sustainable investing metrics, particularly on the measurements on Environmental, Societal and Governance factors (ESGs). 
  2. Case readers should grasp how a digital platform could provide a different model of ESG measurements, by using few different perspectives. This should happen on the Strategic, the Digital Transformations, and the Critical Thinking level.
Keywords Collective Intelligence, Digital Transformation, Environmental Social and Governance Integration, Impact Measurement, Platform Strategy, Strategy, Sustainability, Sustainable Development Goals
Settings Impaakt, Business Services
2015 - 2019
Type Field Research
Copyright ©IMD 2020
Language English
Related material Teaching note, Video
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Reference: IMD-7-2120

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Case study

Reference: IMD-7-2120

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