Ref: IMD-7-2177

Case study

Reference: IMD-7-2177

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James E. Henderson

By Professor James E. HendersonJames E. Henderson and Polina Bochukova

This is part of a case series. Frank Desiere, VP Strategy and Business Development, Roche Diagnostics CPS and his team including Guido Bartalena, Head of Strategy, Roche Diagnostics CPS had together created a 6 months journey called BOOST or Building our Organization's Strategy Together of engaging 50% of the organization (through volunteer sign-ups). BOOST comprised 58 interactive workshops that ran between February and June 2018 across all CPS's main sites and several additional locations. The workshops were facilitated by 72 senior leaders from across the organization and 803 employees took part in the sessions, both from within CPS and from other Roche Diagnostics business areas. Over 11,300 ideas were generated during the program and Bartalena's team qualified and clustered all of them, to ensure that every contribution was considered. However Bartalena was now faced with a critical fork in the road. How was he going to incorporate these ideas into the overall strategy, and how would it be communicated back to the community?

Learning Objective

Building momentum based on the ideas created from the organization (and understanding the underlying risks with such an approach).

Roche Holding, Health Care
2017 - 2018
TypeField Research
Copyright©IMD 2021
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Reference: IMD-7-2177

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Case study

Reference: IMD-7-2177

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