Ref: IMD-7-2176

Case study

Reference: IMD-7-2176

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James E. Henderson

By Professor James E. HendersonJames E. Henderson and Polina Bochukova

The CEO decided to hold off on announcing anything before including everyone, all 1600 employees in Roche Diagnostics, in engaging in the strategy development process, in getting their views on where the company should play and how it should win in the future. Frank Desiere, VP Strategy and Business Development, Roche Diagnostics CPS now faced a dilemma. After all of the discussions and decisions made in 2017 based on the approach he facilitated, how was he going to engage 1600 people in developing the strategy, when the strategy had already been developed?

Learning Objective

Cascading strategy development to as wide an audience as possible – given that strategy development in the past has been typically performed in a small group. The participants learn how to create such a journey.

Settings Global
Roche Holding, Health Care
2017 - 2018
Type Field Research
Copyright ©IMD 2021
Language English
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Reference: IMD-7-2176

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Case study

Reference: IMD-7-2176

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