Case study
Reference: IMD-7-2112
Order this case studyA Thai and a Japanese company disagree on how to grow their business in the yogurt Thai market. The case addresses both global marketing issues as well as cross-cultural ones.
Cross cultural management issues in strategic alliance and global marketing.
CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)
| Settings |
Asia, Japan, Thailand CP Meiji, Consumer Goods, Food and Beverage, Food Production 2018 |
|---|---|
| Type | |
| Copyright | ©2019 |
| Language | English |
Reference: IMD-7-2112
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.
Cranfield University
Wharley End Beds MK43 0JR, UKBabson College
Babson Park, Wellesley MA 02457, USAHarvard Business School Publishing
60 Harvard Way, Boston MA 02163, USANUCB Business School
1-3-1 Nishiki NakaIMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Case study
Reference: IMD-7-2112
Order this case studyCP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)
CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (A)
