Case study
Reference: IMD-7-2112
Order this case studyA Thai and a Japanese company disagree on how to grow their business in the yogurt Thai market. The case addresses both global marketing issues as well as cross-cultural ones.
Cross cultural management issues in strategic alliance and global marketing.
CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)
| Settings | Asia, Japan, Thailand CP Meiji, Consumer Goods, Food and Beverage, Food Production 2018 |
|---|---|
| Type | |
| Copyright | ©2019 |
| Language | English |
Reference: IMD-7-2112
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Case study
Reference: IMD-7-2112
Order this case studyCP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (B)
CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (A)
