Learning Objective
- Discuss innovation, frontier markets, and entrepreneurship, in the context of family business management
Case study
Reference: IMD-3-2332
Order this case studyKeywords | Brand Marketing, Entrepreneurship, Family Business, General Management, Product Development |
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Settings |
Global, France 2012 |
Type | Field Research |
Copyright | ©IMD 2012 |
Language | English |
Related material | Video |
Reference: IMD-3-2332
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