Case Study

The automotive industry: Disrupting or being disrupted?

11 pages
February 2020
Reference: IMD-7-2156

This industry note talks about how the automotive industry has been disrupted over the years, the various factors that triggered these disruptions, the current trend in the industry and the value chains interlinked with the automotive value chain. Awareness of the benefits of electric vehicles is increasing across the globe. The ecosystem of electric vehicles covers not only the automotive value chain but also the energy, infrastructure, mobility as a service (MaaS), fleet services and shared mobility value chains. The players in any one of these value chains are trying to expand into the other value chains in both organic and inorganic ways. This trend is growing the entire interlinked value chain and creating more white spaces for existing and new players. Research and development in the automotive industry is also at a peak and this may lead to further innovations and disruptions. The future outlook for this industry is highly unpredictable. Some of the biggest automotive markets are yet not close to adopting electric vehicles. Going forward, the steps taken by these markets, consumer behavior in these markets and the push created by government/automotive players will define the shape of the industry.

Learning Objective
  • Evaluating the white spaces in various value chains that make up the e-mobility ecosystem.
  • Evaluating the impact of any further disruption on the current ecosystem e.g. industrialization of fuel cell electric vehicles (FCEVs).
  • Evaluating the best way forward for luxury internal combustion engine car manufacturers.
Keywords
Operations, Electric Vehicle, Disruption, Ecosystem, Climate Change, eMobility, Charging Infrastructure, Internal Combustion Engine
Settings
Automotive
21st Century
Type
Published Sources
Copyright
© 2020
Available Languages
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics