Ref: IMD-7-2156

Case study

Reference: IMD-7-2156

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The automotive industry: Disrupting or being disrupted?

Ralf W. Seifert

By Professor Ralf W. SeifertRalf W. Seifert and Vivekanand Pandey

This industry note talks about how the automotive industry has been disrupted over the years, the various factors that triggered these disruptions, the current trend in the industry and the value chains interlinked with the automotive value chain.

Awareness of the benefits of electric vehicles is increasing across the globe. The ecosystem of electric vehicles covers not only the automotive value chain but also the energy, infrastructure, mobility as a service (MaaS), fleet services and shared mobility value chains.

The players in any one of these value chains are trying to expand into the other value chains in both organic and inorganic ways. This trend is growing the entire interlinked value chain and creating more white spaces for existing and new players.

Research and development in the automotive industry is also at a peak and this may lead to further innovations and disruptions. The future outlook for this industry is highly unpredictable. Some of the biggest automotive markets are yet not close to adopting electric vehicles.

Going forward, the steps taken by these markets, consumer behavior in these markets and the push created by government/automotive players will define the shape of the industry.

Learning Objective

  1. Evaluating the white spaces in various value chains that make up the e-mobility ecosystem.
  2. Evaluating the impact of any further disruption on the current ecosystem e.g. industrialization of fuel cell electric vehicles (FCEVs).
  3. Evaluating the best way forward for luxury internal combustion engine car manufacturers.
21st Century
TypePublished Sources
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Reference: IMD-7-2156

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