Ref: IMD-7-2203

Case study

Reference: IMD-7-2203

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Netflix: Hustling for more in India's crowded OTT space

Dominique Turpin

By Professor Dominique TurpinDominique Turpin, Shalini Joshi, Shamik Debnath, Siddhant Puri and Sandeep Puri

How to position Netflix in the Indian entertainment market?

Learning Objective

  1. Strategy

  2. Marketing 
KeywordsEntertainment, Market Entry, Marketing, Positioning, Strategy
SettingsAsia, India
Netflix, Travel and Leisure, Entertainment
TypePublished Sources
Related materialTeaching note
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Reference: IMD-7-2203

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Case study

Reference: IMD-7-2203

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