Ref: IMD-7-2159

Case study

Reference: IMD-7-2159

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Matternet–Swiss Post: Drone-based healthcare delivery (C)

Howard H. Yu

By Professor Howard H. YuHoward H. Yu and Marc Chauvet

Startup Matternet entered in 2017 the market of drone-based delivery of medical samples in Switzerland, via an investment from Swiss Post.

Following two consecutive incidents in 2019 during which the drones fell mid-air to the ground, Matternet was caught between its growth imperative and its investor’s increasing concern regarding its public image and the safety of the technology.

Regulatory evolutions in the USA and a partnership with logistics behemoth UPS allowed the company to shift most of its operations to the USA in 2019.

Learning Objective

Case C provides the class a closure of the case study. It provides participants an update about how the drone market continues to evolve despite any inevitable setback.

Keywords Business Model, Disruptive Innovation, Drone, Investor Relations, Logistics Services, Medical Services, Service Delivery, Start-up, Strategy
Settings Europe, Northern America, Switzerland, United States of America
Matternet, Poste Suisse, Logistics and Supply Chain, Shipping, Transportation
Type Field Research
Copyright ©IMD 2020
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Reference: IMD-7-2159

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Reference: IMD-7-2159

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