Case study
Reference: IMD-7-2131
Order this case study
By Professor Dominique TurpinDominique Turpin, Sandeep Puri, Jamil Paolo Francisco, Geeta Mishra and Sujata Khandai
The CEO of Eco Tasar, a socially responsible company based in India has to decide how to deal with a customer request that may jeopardize his corporate values.
How to reconcile marketing and financial objectives with social responsibility.
Eco Tasar Silk Private Limited: Moving beyond business
| Settings | Asia, India Eco Tasar, Manufacturing, Textile 2019 |
|---|---|
| Type | Field Research |
| Copyright | ©2019 |
| Language | English |
| Related material | Teaching notes |
Reference: IMD-7-2131
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.
The Case Centre Cranfield University
Wharley End Beds MK43 0JR, UKThe Case Centre Babson College
Babson Park Wellesley MA 02457, USAHarvard Business School Publishing
60 Harvard Way Boston, MA 02163, USAIMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information, please contact IMD's Information Center Copyrights Services.
Case study
Reference: IMD-7-2131
Order this case studyEco Tasar Silk Private Limited: Moving beyond business
