Case study
Reference: IMD-7-2131
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By Emeritus Professor
Dominique TurpinDominique Turpin, Sandeep Puri, Jamil Paolo Francisco, Geeta Mishra and
Sujata Khandai
The CEO of Eco Tasar, a socially responsible company based in India has to decide how to deal with a customer request that may jeopardize his corporate values.
How to reconcile marketing and financial objectives with social responsibility.
Eco Tasar Silk Private Limited: Moving beyond business
| Settings |
Asia, India Eco Tasar, Manufacturing, Textile 2019 |
|---|---|
| Type | Field Research |
| Copyright | ©2019 |
| Language | English |
| Related material | Teaching note |
Reference: IMD-7-2131
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Case study
Reference: IMD-7-2131
Order this case studyEco Tasar Silk Private Limited: Moving beyond business