Eco Tasar Silk Private Limited: Moving beyond business
Case Study

Eco Tasar Silk Private Limited: Moving beyond business

17 pages
November 2019
Reference: IMD-7-2131

The CEO of Eco Tasar, a socially responsible company based in India has to decide how to deal with a customer request that may jeopardize his corporate values.

Learning Objective

How to reconcile marketing and financial objectives with social responsibility.

Keywords
Sustainability, Marketing, Social Responsibility, Corporate Values
Settings
India
Eco Tasar, Textile
2019
Type
Field Research
Copyright
© IMD 2019
Language
English
Related material
Teaching note
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