Ref: 9780273757870


Strategies for e-Business - 3rd ed.

Creating value through electronic and mobile commerce

By Professor Tawfik Jelassi Tawfik Jelassi and Professor Albrecht Enders Albrecht Enders
with Francisco J. Martínez López

Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies.

Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy.

It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.



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