Thursday, October 10 - Friday, October 11, 2019
Lausanne & Monthey, Switzerland
Registration & Fee
Fee: 3'900 CHF
Contact us by phone: +41 21 618 42 15 or email
A unique strategy program for senior executives from across luxury industries

Protect the desirability of your brand in the highly disrupted luxury landscape. Accelerate the transformation of your business. Invent your new future.

Why choose a strategy program for the luxury industries?

Due to digital, social, and global changes, luxury brands have now entered unchartered territories. The key success factors of brand desirability are rapidly changing. In their haste to adapt, many brands risk losing the soul of luxury. Renewing your skills to create your brand’s path forward while protecting what’s been the soul of luxury is essential.

Reinventing Luxury: Strategic Conversations is your chance to resolve more successfully the new strategic dilemmas of contemporary luxury management. You will look into the future, step back to step forward, refocus and renew so that you can successfully lead change in your business while staying true to the spirit of luxury.

This program is open exclusively to senior executives of the luxury fashion, jewellery, watch, accessories, home and interior design, hospitality, cosmetics, private banking and automobile industries.

What you will learn

The 2019 program is structured around two highly inter-related strategic dilemmas that luxury executives face:

Mystique vs. Transparency: Purpose, Content & Story-Telling 

Before consumers decide to buy anything, they compare brands that they have become aware of. In an increasingly socially-divided world where climate change worsens, consumers might be interested in whether the brand values fit theirs, whether the brand acts sustainably and offers continuity, credibility, integrity, and purpose, i.e. is it authentic in what it does and how it communicates?

Being authentic means being more transparent about the brand and what it does. But without an aura of secrecy related to artistic creation, luxury loses its magic. Thus, this dilemma means: How much should we disclose while keeping the mystique of luxury intact?

Stability vs. Speedy Innovation: Agility in Luxury

Luxury products and services demand a high level of research, creativity, and craftsmanship. The soul of luxury is based on time. High-end brands have to source the best components, which must be sustainable and may not be accessible overnight. Traditionally, the pace of product innovation in luxury has not been fast, and there is a real question with whether and when it should be hurried at all.

But other economic actors are innovating fast; the culture of immediacy is gaining ground. Consumers judge everything, including luxury brands, by the standards of Amazon, Uber, and Zara. Staying insensitive to these shifts seems dangerous. Thus, this dilemma means: How can we build an organization that reconciles stability and speed, tradition and innovation in the digital age?

The sessions begin with short presentations of cutting-edge research, trends, ideas, and practices. You will have the opportunity to engage with presenters and to discuss the implications of each dilemma on new capability development around your table. There will be ample time to debrief with the full group to benefit from the knowledge present in the room.

You will leave the program truly empowered to lead the right type of change in your business.


See the full 2019 program agenda

Read recent articles by program director Stéphane J.G. Girod


How this program is unique

The Reinventing Luxury: Strategic Conversations program was launched in September 2017 to help senior executives in the luxury industry master the new success factors of brand desirability. The first program gathered 48 top executives from 40 global brands across luxury sectors (from Rolls Royce and Daimler to Belmond, Moncler, Tencent, Hermès, LVMH and Richemont).

Our alumni have told us that this program is unique for the following reasons:

Unique program graph
IMD Business School Professor Stéphane J.G. Girod

Digital trends, consumer shifts and new business models have been shaking the traditional paradigm of luxury. According to some, luxury as we’ve known it is facing an existential threat. I disagree with this opinion but it all depends on how luxury industries will adjust. Now is the right time to reinvent your future.

Stéphane J.G. Girod | IMD Professor of Strategy and Organizational Design

Stéphane Girod

Professor of Strategy and Organizational Innovation
Guest Speakers
Jean Bouton

CEO, Koché

Jean Rene Bouton is a graduate from ESCP Europe and UAL: London College Fashion. He started his career in consulting before joining Orano Group in 2005, where he held various positions in Sustainable Development, Industrial Project Management and Finance. In 2012, he founded the contemporary fashion brand Risto and, in parallel, he created a textile factory in Macedonia. Since 2017, he has been the CEO of KOCHÉ. KOCHÉ shows its collections during Paris Fashion Week and is distributed worldwide in the best fashion stores: Le Bon Marché, Isetan, Barneys NY, Isetan, Galeries Lafayette, Boon the Shop, Matches Fashion, Selfridges etc...

Ingrid Brochard

Founder and CEO, Panoply

Ingrid Brochard is the Co-Founder of Panoply, a rental service giving access to designer apparel. She launched the company in 2015.

Prior to that, she created MUMO in 2010, the first mobile contemporary art museum which was honored by the French government and Ashoka. She founded her first company importing cosmetics from Asia at the age of 19. Several years later, she created the fashion and contemporary art magazine Be Contemporary and also produced a number of programmes about contemporary art for French television.

She graduated from SciencesPo Paris, and is Officier des Arts et Lettres and Chevalier de l’Ordre National du Mérite.

Marie Chassot

Head of BAUME

Marie Chassot is a woman on a mission. Since earning her Masters in International Relations, Marie has carved out a longstanding career in the luxury watchmaking industry.

From store management and design to marketing and product development strategy, Marie has led growth on an international scale. Today, she leads BAUME, one of the Richemont group’s most innovative brands. 

Like Marie, BAUME is on a mission to design mindfully. Marie’s passion for human relationships, alongside a love of the great outdoors, serves as daily inspiration to ensure that the business is a force for good – leaving the world a better place for future generations.

Patrick Delarive

Founder of Whitepod Eco-Luxury Hotel & Alpine Experience

Atypique et dynamique, Patrick Delarive est un entrepreneur dont la curiosité et l’ambition n’ont d’égales que la volonté d’innover. Self-made man, il se lance dans ses premières activités professionnelles à l’âge de 15 ans. Depuis il n’a cessé de le développer avec passion.

Né en 1962 à Göteborg, Patrick Delarive vit en Suède jusqu’à l’âge de 6 ans avant de déménager en Suisse, où il effectue sa scolarité. Il débute très tôt à travailler comme ouvrier pour finalement effectuer un apprentissage à l’âge de 17 ans. Il est engagé au groupe Crédit Suisse où il est intégré au team
« management de demain ». Il vit et travaille 2 ans à New York où obtient le diplôme de la Credit Suisse International Banking School.

En 1989, il crée sa première société et développe des affaires en Europe de l’Est, juste après la chute du mur de Berlin.

C’est en 1995 qu’il revient alors à son métier de base, la gestion de fortune et le courtage financier, tout en développant également des activités dans le secteur immobilier. Les bases du Groupe Delarive sont alors posées.

A partir de 2005, le groupe rachète et développe plusieurs sociétés dans les services immobiliers, notamment Régie de la Couronne et Cofideco, qui fusionneront en 2009.

Dès 2007, Delarive Groupe étend son activité immobilière au développement durable. Secteur dans lequel il devient rapidement une référence grâce à la réalisation immobilière « Les Moulins de la Veveyse », la construction résidentielle la plus importante de Suisse ayant obtenu le label Minergie-P®. En parallèle, il développe Whitepod, un domaine hôtelier éco-touristique au coeur des Alpes suisses, reconnu dans la presse internationale comme une innovation hôtelière et écologique.

En 2009, Patrick Delarive découvre le chanteur international d’origine suisse, Bastian Baker et devient son producteur exécutif.

A partir 2012 - afin de se concentrer davantage sur les réalisations immobilières et de se développer dans de nouveaux secteurs - le groupe se sépare de son pôle de services immobilier, dont la Régie de la Couronne ainsi que de participations minoritaires non-stratégiques.

Le groupe reste actif dans l’immobilier, mais se focalise uniquement sur la promotion immobilière. En parallèle, Patrick Delarive est changé de cours à HEC-Lausanne – 3ème Bachelor, Real Estate.

Le Groupe Delarive se concentre depuis sur le développement de son secteur hôtelier ainsi que la gestion d’un portefeuille de participations dans des sociétés non-cotés dont Nespresso B2B Europe du Nord, BeWater, et Swissvet Group.

En 2015, il imagine et lance la D.Academy, un concept de formation pour l’entrepreneuriat basé sur le partage d’expériences. Le programme Junior Enrepreneur est un succès est immédiat et tant des écoles qu’une multitude d’entreprises font appel à ce concept services disruptif.

Patrick Delarive conseille en Suisse et à l’étranger des dirigeants d’importantes sociétés et des politiciens sur le changement lié aux mutations générationnelles, économiques et technologiques, notamment comme
conférencier professionnel.

Patrick Delarive est membre de plusieurs conseils d’administration de sociétés ainsi que la Montreux Jazz Artist Foundation, la Fondation Chirurgie pour l’Enfance Africaine et la Fondation Neurtech. Il est également Chercheur-Associé auprès de l’ESSEC à Paris.

Roberto Eggs

Chief Marketing and Operating Officer, Moncler

Born in 1965, a dual Italian-Swiss citizen, Roberto Eggs graduated in 1991 in Economics and Management at the University of Freiburg, with further qualifications from the London Business School and from the IMD in Lausanne. Mr Eggs began his career in 1992 at the Nestle Group, as Senior Corporate International Auditor, to then become International Marketing Manager at Nespresso from 1995 to 1997. In 1997 he was appointed General Manager at
Nespresso Belgilux and Nespresso France, where he remained up to 2002. In 2002 Mr Eggs returned to the Nestle Nespresso headquarters in Lausanne, where he covered the role of Worldwide Vice President for the Consumer and Business Divisions until 2008. In January 2008, he became Chairman and CEO of Nestle Super Premium S.A. up to April 2009. In May 2009, he was hired by Louis Vuitton where he held the role of President for Europe, Middle-East, India and Africa stationed at the headquarters in Paris until April 2015. Afterwards, in
May 2015, Mr Eggs joined Moncier as the Chief Operating Officer in Milan, to then become the Chief Marketing & Operating Officer in July 2017.


Vanina Farber

elea Professor for Social Innovation
Chantal Gaemperle


Chantal Gaemperle was born in Switzerland on November 1, 1962.

She holds a Master in Political and Social Sciences and an MBA in Public Administration from the University of Lausanne, and is a graduate of INSEAD (France).

Chantal Gaemperle was Recruitment & Human Resources Development Manager with Philip Morris from 1991 to 1995. She subsequently joined Merrill Lynch International as Head of Human Resources for Switzerland. In 2001 she was named Head of Corporate Management Development and Sourcing and a member of the Management Committee of Nestlé.

She joined LVMH in 2007 as Group Executive Vice President Human Resources and Synergies and is a member of the LVMH Executive Committee.

Christopher Gaglione

Star mixologist

Christopher Gaglione

Most classical studies, From the 3rd year onwards, orientation towards the Professional High School.  Montaleau Sucy-en-Brie obtained the CAP and BEP diplomas, room option, Jean DROUANT hotel school in Paris, additional mention of Barman.

After these, he went on to hold the positions of chief bartender on the Paris market, province and abroad, passing through the most prestigious establishments, including the Royal Monceau, Burgundi, Intercontinental le Grand, Le Français Ets Thierry COSTES, the Prince of Wales where I served for 3 years, which allowed me to launch various concepts with new creations unique in Europe by enhancing the content and containing it.

It does not go all the way, the list would be very long and that is not the purpose.

He sees himself as a unique craftsman in the world of cocktails. He has always wanted to turn a bar into a living painting with the ambition of creating recipes with period instruments in a contemporary style and creativity. Combine alcohols with the elegance of gesture and refinement in the French style.

After three years of good and loyal service at the bar during the hours of the Princes de Galles hotel, he decided to open his own business as co-founder with Laurent Benoît, kitchen manager.

The chosen location was not obvious and involved risks, the Left Bank was in the middle of a slump in cocktail bars, a feeling of abandonment was beginning to emerge around it. This was without counting on his creativity when the Solera was created in 2016.

Ace of the cocktail that has sharpened the handling of the shaker and flavours in some of the capital's most prominent palaces.

Christopher, thoughtful, endowed with an infinite knowledge of the history of alcohols, their why and how, you will find it difficult not to talk for long minutes with him and enjoy his knowledge.

The invention and originality of these creations! Always more breathtaking both in their presentation and in their tasting.

   His publications at the editions L'épure:

- Winter cocktails, summer cocktails, ten ways to prepare them

Karoline Gross

Founder, CEO, Smartzer

Following studying Medicine at King's College London, Karoline graduated with as an MSc Technology Entrepreneurship graduate from UCL, London. Karoline Gross is currently the Founder and CEO of a shoppable video platform Smartzer. Since building the first iterations of the product in 2014, Karoline has built Smartzer into to an award-winning startup part of the LVMH La Maison Des Startups with clients including Sephora, Emilio Pucci, Estee Lauder, Valentino x MyTheresa and Zimmermann. 

Guillaume Le Pape

Co-Founder & COO, Mobkoi

Guillaume Le Pape is COO / Co-Founder of MOBKOI. Passionate about music, he obtained a “Music Business” certificate from UCLA (Los Angeles - USA) in 2010. He then decided to pursue Private Law studies at the renowned French University of La Sorbonne (Paris) in 2013 before launching MOBKOI in 2014 (London). At MOBKOI, he is responsible for handling all operations. Most importantly he has built an impressive relationship with some of the most premium Local and Global publishers in 25 markets; of which Reuters, CondéNast, CNBC, Forbes, Bloomberg, Euronews, and most recently the Financial Times).

In 2018 he was named FORBES 30 Under 30. Their latest company awards: Top 50 Best Place to Work by CAMPAIGN UK in 2018 and 2019.

Quentin Le Pape

CEO & Co-Founder, Mobkoi

Quentin Le Pape studied International Business in Paris, Madrid and Colorado (USA) at the European Business School where he obtained his Master 2 degree in Entrepreneurship. He started his media career in 2012 at the Paris HQ of Teads before moving to the London office where he worked 3 years from Intern to International Group Account Director. During his time at Teads, Quentin was managing a sales team and unlocked some of the company’s biggest global accounts worldwide. Since MOBKOI’s launch in 2014, he’s in charge of all Commercial, Operational and Marketing efforts. In 2018 he was named FORBES 30 Under 30. Their latest company awards: Top 50 Best Place to Work by CAMPAIGN UK in 2018 and 2019.

Richard Mille

Founder & CEO, Richard Mille

Né à Draguignan, dans le Var, Richard Mille y a vécu jusqu’à la fin de sa scolarité. A vingt ans, il part un an en Grande Bretagne se familiariser avec la langue de Shakespeare avant d’intégrer l’IUT de Besançon pour acquérir une formation dans le marketing. En 1974, il entre comme responsable du service exportation au sein de Finhor, entreprise horlogère française située à Villers-le-Lac. Après le rachat de cette société par Matra, Richard Mille devient directeur des exportations pour l’ensemble des marques horlogères du groupe.

Dans les années 1990, Richard Mille rejoint Mauboussin, Place Vendôme. Il devient Président de la division Horlogerie et Directeur Général de la division Joaillerie. Ses nouvelles fonctions lui permettent de s’impliquer dans le processus de création des montres et de nouer des contacts avec les meilleurs fabricants suisses de mouvements, tels Renaud&Papi/Audemars Piguet.

L’expérience acquise et les nombreuses amitiés nouées sont inestimables, mais la créativité de Richard Mille est bridée par de multiples paramètres comme la stratégie de marque ou les coûts de revient que sa fonction de manager lui impose de prendre en compte. A cinquante ans, il décide de créer sa marque avec la ferme intention d’explorer au-delà de ce qui existait pour atteindre l’excellence.

Lorsqu’il présente son projet chez Renaud&Papi, ces derniers sont immédiatement enthousiastes. Il prend contact avec Dominique Guenat, alors propriétaire de la manufacture Montres Valgine aux Breuleux et ami de longue date, qui se lance dans l’aventure à ses côtés.

Le pari est risqué. Richard Mille veut développer la montre de ses rêves, un produit extrême, sans se laisser contraindre par les exceptionnels coûts de revient. Quand la RM 001 est présentée en
2001, son prix de 200 000 euros place la marque juste naissante au sommet de la gamme horlogère avec des objectifs de vente forcément modestes. Immédiate cependant, la réussite se concrétise par plusieurs centaines de promesses d’achat de ce modèle produit au compte-goutte. Aujourd’hui, Richard Mille est définitivement entrée dans le cercle des grandes marques horlogères et son succès ne se dément pas. La collection compte aujourd’hui environ soixante-dix modèles, tous développés avec la même passion et absence de compromis depuis le premier calibre de la marque.

Jennifer Treiber-Ruckenbrod

Head of Brand Portfolio Strategy & Brand Controlling, BMW Group

As the Head of Brand Portfolio Strategy and Brand Controlling, Jennifer Treiber-Ruckenbrod is responsible for the strategic portfolio management of the BMW Group brands (BMW, MINI, Rolls-Royce, BMW Motorrad) including their service brands (NOW and Alphabet) on a global level. Her responsibilities thereby focus on topics such as brand foresight, a process to analyze future mobility scenarios and their impact on the Group brands. Over the past 16 years working for the BMW Group Jennifer Treiber-Ruckenbrod holds senior management positions in the areas of brand strategy, customer insights and foresight, trend and mobility research as well as communications. Before her time with the BMW Group, she worked for different agencies such as Argonauts or BBDO.

In addition to her work at the BMW Group, Jennifer Treiber-Ruckenbrod is a trained business coach and consultant working with universities in the context of teaching and mentoring assignments. She is also an active member of the BMW Group Leading Women Initiative as well as the co-initiator of the current cultural transformation process within the BMW Group. Furthermore, Jennifer Treiber-Ruckenbrod founded the Brand Excellence Circle, a network of top global brands, which is conducted in cooperation with the University of St. Gallen to connect academic excellence and practical impact.

Alain Zimmerman

E-Distribution Strategic Project Director, Watches, Richemont

Alain Zimmermann started his career in 1989 at the L’Oréal Group after completing his studies at the Reims Management School (CESEM) in France and Reutlingen University in Germany.

In 1995, he joined Cartier in Munich, holding various positions within the Marketing Department. After four years in Germany, he went on to occupy several roles with Cartier in Paris, before becoming Director of International Development for Cartier Perfumes.

In 2002, Alain Zimmermann joined IWC, another Richemont Group brand based in Schaffhouse, Switzerland. He successfully held the post of Area Sales Manager for Switzerland, the Middle East and Asia, before becoming International Marketing Associate Director at the Schaffhouse watch manufacture.

Keen to seek out new challenges, Alain Zimmermann subsequently became Marketing & Communication Managing Director at the Swiss private bank, Julius Bär. However, three years later, he decided to return to IWC as Chief Marketing Officer, before being appointed Chief Executive Officer of Baume & Mercier, in September 2009.

In 2018, after the launch of the new concept “Baume Watches”, Alain Zimmermann is appointed by Richemont Group as e-Distribution Strategic Director for the watch Maisons.


It was an excellent, content-rich and thought-provoking program with very high-quality speakers as well as participants. Stéphane and his team put together a very successful pilot program which will hopefully turn into future ones, given the challenges in the luxury industry including diamonds.

Patrick Coppens | General Manager Sales & Marketing Diamonds | Rio Tinto

 The program was really interesting and a good opportunity to reflect on many of the luxury industry’s trends.

Patrick Pruniaux | CEO | Ulysse Nardin (Kering)

The sources of inspiration and reflection were so abundant. 

Federico Barbieri | Omni-Channel Retail Director | Maison Margiela

Thank you very much for the inspiring program. It is really great to be part of this innovative group of leaders.

Marc Mielau | Director Business Development | Rolls-Royce Motor Cars

It was truly my pleasure to participate. The program was an absolutely great opportunity to open up my perspectives.

Yoichiro Inumaru | Original Managing Family of Imperial Hotel | Tokyo, Japan