Discover our latest thought leadership and publications

Browse our collection of articles and videos on strategy, purpose and transformation, reflecting our point of view and insights from our client work.


By Professor Thomas W. Malnight, Ivy Buche and Chares Dhanaraj

How can companies become more focused on the outside world and its opportunities? How can we take big leaps rather than small steps? How do we become proactive and ready to lead our industries?

Our research has found that the answer is - Purpose.


By Professor Thomas W. Malnight, Ivy Buche and Victoria Kemanian

Executives need to expand the areas of choice and shape the strategic options for the company going forward. For this, they must adopt a learning attitude and explicitly challenge themselves to step out of their comfort zone, by applying divergent thinking.



By Professor Thomas W. Malnight and Ivy Buche

Purpose at the core of strategy has the potential to significantly impact business, and the world in which it operates, but only if the process for defining it follows these three steps. 

How are you defining your Purpose?




By Jean-François Manzoni, Albrecht Enders, Anand Narasimhan, Thomas W. Malnight, ...

What exactly is a transformation journey? 
Transformation journeys start with a critical question or challenge. For example, how do we fundamentally rethink our business, how do we compete more effectively in a different playing field, how do we become more agile …?

The Mahindra Group, a Mumbai-based federation of companies has joined a growing number of multinationals to actively place purpose at the core of their business. 

Rajeev Dubey, Group President & CEO and Member of the Group Executive Board at Mahindra & Mahindra confirmes that profit is a by-product of fulfilling the company’s higher purpose.



In a world of near-constant disruption, no industry is immune to the changes being wrought by the onset of Industry 4.0 and the Fourth Industrial Revolution.

Purpose, clarity and adaptability are the driving forces behind Securitas's transformation journey and are helping the company find its higher calling, so Magnus Ahlqvist, Securitas CEO.


The role of purpose must shift from the periphery to the core of strategy. Articulating a compelling purpose and following it through with leadership commitment and financial investment, can be used to shape a sustainable profitable growth strategy.

Professor Thomas W. Malnight provides insights how purpose can create markets and opportunities for growth.