Discovery Event

Discovery Event

Discovery Event

January 23 - 24, 2020
IMD Campus, Lausanne
IMD NEXUS members only
How to thrive in a world where everything can be copied

Despite patent filings, market dominance, and financial resources, copycat competition continues to pose an existential threat to all businesses. How can a company shield itself from copycats?

During this event Professor Howard Yu will explore the findings from his recent book “Leap: How to thrive in a world where everything can be copied”.

Professor Yu has drawn from historical narratives that span a wide range of industries, countries, and eras—from textiles to pianos, from pharmaceuticals to digital apps, from Greenville, South Carolina and New York City to Basel, Switzerland and Tokyo, and from the 19th century to the imminent future — to reach the conclusions of his research.


• A proven tactic that has beaten the odds and can protect your company from being overtaken by new (and often foreign) copycat competitors
• How companies can create new possibilities for how a product is made or a service is delivered
• How to harness new strategies and advancements in technology while leveraging shifts in the marketplace
• Five fundamental principles that allow companies to make a leap and stay successful in the face of such competition

Target audience...

• Executives and decision makers who need to respond to increasing pricing pressure due to copycat like competitions
• Managers who aspire to rethink their company’s offering and reshape their business potential
• Individuals who want to identify the major shifts of technologies that will inevitably affect all sectors of the global economy

Howard Yu

LEGO Professor of Management and Innovation



Thursday January 23, 2020 from 17:00 to Friday January 24, 2020 16:00 (including dinner and networking lunch)


IMD Campus
Ch. de Bellerive 23
1001 Lausanne, Switzerland

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*This 1.5 day event is reserved for members of IMD NEXUS and is credited as part of the organizations’ membership. Travel and accommodation are at participant’s own expense.


Contact Us

Should you have any questions, please do not hesitate to contact the IMD NEXUS team:

Email: [email protected]