A major challenge of sustainability strategies is that they frequently lead to higher operating costs, at least in the short term. The dismal trade-off many leaders then face is between diminished margins or weakened competitiveness.
In this session, we will explore the role that ‘nonmarket’ strategy can play to mitigate these effects. Early adopters can frequently shape regulation, benefit from alliances with environmental groups and other stakeholders, and – through enhanced reputation and visibility – achieve differentiation in critical markets for capital and talent.
Through a series of illustrative case studies, practical frameworks, and hands-on applications, participants will acquire key tools and take tangible steps toward crafting nonmarket strategies that will help make their sustainability efforts more sustainable in competitive market environments.