Discovery Event

Discovery Event

Discovery Event

Date
Date
April 22-23, 2021
Location
Location
Virtual
Fee
Registration
IMD NEXUS members only
Contact
Contact
IMD NEXUS
Making Sustainability Sustainable: The Role of Nonmarket Strategy

A major challenge of sustainability strategies is that they frequently lead to higher operating costs, at least in the short term. The dismal trade-off many leaders then face is between diminished margins or weakened competitiveness.

In this session, we will explore the role that ‘nonmarket’ strategy can play to mitigate these effects. Early adopters can frequently shape regulation, benefit from alliances with environmental groups and other stakeholders, and – through enhanced reputation and visibility – achieve differentiation in critical markets for capital and talent.

Through a series of illustrative case studies, practical frameworks, and hands-on applications, participants will acquire key tools and take tangible steps toward crafting nonmarket strategies that will help make their sustainability efforts more sustainable in competitive market environments.

Speakers
David Bach

Professor of Strategy and Political Economy and Dean of Innovation and Programs

Details

When

Thursday, April 22, 2021

Friday, April 23, 2021

Where

Virtual

 

*This event is reserved for members of IMD NEXUS and is credited as part of the organizations’ membership.

Contact Us

Should you have any questions, please do not hesitate to contact the IMD NEXUS team:

Email: [email protected]