Discovery Event

Discovery Event

Discovery Event

Date
Date
April 22-23, 2021
Location
Location
Virtual
Fee
Registration
IMD NEXUS members only
Contact
Contact
IMD NEXUS
Making Sustainability Sustainable: The Role of Nonmarket Strategy

A major challenge of sustainability strategies is that they frequently lead to higher operating costs, at least in the short term. The dismal trade-off many leaders then face is between diminished margins or weakened competitiveness.

In this session, we will explore the role that ‘nonmarket’ strategy can play to mitigate these effects. Early adopters can frequently shape regulation, benefit from alliances with environmental groups and other stakeholders, and – through enhanced reputation and visibility – achieve differentiation in critical markets for capital and talent.

Through a series of illustrative case studies, practical frameworks, and hands-on applications, participants will acquire key tools and take tangible steps toward crafting nonmarket strategies that will help make their sustainability efforts more sustainable in competitive market environments.

The event will help you:

- appreciate the role that nonmarket strategy can play to support sustainability journeys
- identify opportunities to bolster your organization’s sustainability journey through nonmarket strategy
- obtain peer feedback on opportunities for your organization
- consider next steps when it comes to implementation

 

Agenda:

Thursday, April 22nd

09:00 - 9:15 Session 1: Welcome and Introduction
Framing the challenge of making sustainability sustainable. Goals for the program. Mechanics and agenda overview.

David Bach, Professor of Strategy and Political Economy

09:15 - 10:30 Session 2: Nonmarket Strategy and Sustainability
This session introduces the concept of ‘nonmarket’ strategy through a practical case study and several illustrative examples. We then establish the link to sustainability journeys and identify nonmarket drivers of competitive advantage.

David Bach, Professor of Strategy and Political Economy

10:45 – 11:45 Session 3: Panel Discussion
Leading practitioners from across industries including technology, mining and oil & gas discuss the role that shaping the social and political environment can play in supporting a firm’s sustainability journey.

Christoph Steck, Director Public Policy & Internet, Telefonica S.A.

Anna Krutikov, Head of Sustainable Development, Glencore

Arnaud Deschamps, Vice President, Nestlé and Head of Nescafé Dolce Gusto

Moderated by David Bach, Professor of Strategy and Political Economy

11:45 - 12:00 Session 4: Conclusions and Take Aways
Key conclusions and take aways from Day One. Preview of Day Two.

David Bach, Professor of Strategy and Political Economy

Friday, April 23rd

09:00 - 9:15 Session 5: Welcome Back and Reflections
Reflections on Day One. Agenda and plan for Day Two.

David Bach, Professor of Strategy and Political Economy

9:15 - 10:45 Session 6: Designing and Implementing Nonmarket Strategy
This session traces the development of Lime’s nonmarket strategy and how it supports the company’s sustainability efforts.

David Bach, Professor of Strategy and Political Economy

Ghassan Haddad, Head of Public Policy & Communications, EMEA at Lime

11:00 – 11:45 Session 7: What can Nonmarket Strategy do for you?
Breakout discussion and peer feedback on opportunities for your organization

David Bach, Professor of Strategy and Political Economy

11:45 – 12:00 Session 8: Conclusion and Next Steps
Final conclusions, take aways and implementation steps.

David Bach, Professor of Strategy and Political Economy

Speakers
David Bach

Professor of Strategy and Political Economy and Dean of Innovation and Programs

Details

When

Thursday, April 22, 2021

Friday, April 23, 2021

Where

Virtual

 

*This event is reserved for members of IMD NEXUS and is credited as part of the organizations’ membership.

Contact Us

Should you have any questions, please do not hesitate to contact the IMD NEXUS team:

Email: [email protected]