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Today, there is a great deal of hype around digital. As a consequence, many companies have launched digital transformation programs. Unfortunately, the results for most of them have been disappointing with shockingly high rates of failure.
The problem is not motivation - most executives do not need to be convinced of the need to transform. They feel the disruption coming from emerging digital technologies and business models. The problem lies with flawed execution. Unlike new digital players, they are encumbered with legacy assets, rigid cultures, and predefined channel relationships, all of which impede their ability to respond.
This event will help traditional companies to address the digital execution challenge. It will help them to balance the need to drive value from the core business while at the same time explore new digitally-enabled opportunities.
During this event, you will discover:
This event is targeted at any manager or executive struggling with how to respond to digital disruption.