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China is a market full of potential but also full of mystery. Drawing on over a decade of experience living, working and venturing in China, this Discovery Event explores what you really need to know about business in, and with China. China is relevant in many ways: as a source of business growth, as a source of inspiration for new approaches and business models, and as a source of competitive threat. Regardless of your interest, a deeper understanding of China and its businesses is increasingly urgent.
During this Discovery Event we bust myths and dispel some of the more persistent misunderstandings of Chinese business: the good, the bad and the ugly side of China. In a highly interactive and engaging way, we will jointly crack the China code.
Explore the boundary conditions for successfully competing in China
- Discover competitive practices by Chinese and foreign players in China
- Evolve your China strategy and market approach
- Understand the political sensitivities of doing business in and with China
This event is helpful for executives of large organizations engaging with China for business growth, as a source for inspiration or facing competitive threat.