Discovery Event

Discovery Event

Discovery Event

September 3 & 4, 2020
IMD NEXUS members only
Cracking the China code

Offered in partnership between IMD and Asia Society Switzerland. Combining the best of both worlds. Learn more about Asia Society here.


China matters to the world: From geopolitics to technology to culture and beyond, the country will shape all of our lives in the decades to come. For businesses, China can be both an engine of growth as well as the source of numerous challenges, from unfamiliar customers to hard-to-navigate regulations. 

Cracking the “China code” is impossible without a better understanding of the historical, economic and cultural basis for China’s rapid development in the last decades. In this course, we provide you with a framework to help you understand what happens in China and comes from China - a compass on how to navigate China’s dynamic and diverse landscape so as to effectively compete and grow.

Target audience

China-interested professionals, executives, entrepreneurs who are interested in going beyond media headlines and advice on how to use chopsticks. Intellectually and academically driven content guaranteeing objectivity.

Who is facilitating?

The course is led by Mark Greeven (Professor of Innovation and Strategy, IMD) and Nico Luchsinger (Co-Executive Director, Asia Society Switzerland). We will leverage IMD and Asia Society’s global intellectual, academic and business network. Our style is conversational dialogue combined with key insights sharing.


This will be an immersive series of half-day long virtual workshops, broken into 4 sessions of about 75 min each. Each session will consist of short faculty input, polls, directed discussions, followed by debriefs. The flow for the two days will be as follows:

Thursday, September 3rd, 2020:

Session 1: 9:00 to 10:15 Everything you know about China is wrong: Busting the most prominent China myths. 

Session 2: 10:45 to 12:00 Understanding today’s China. A crash-course on China’s economics and politics to discover the roots and conditions of China's dynamics and diversity.

Friday, September 4th, 2020:

Session 3: 9:00 to 10:15 Competing and winning in China. An insider’s view on the winners, losers and inbetweeners in China’s business landscape. Includes Chinese and foreign best and worst practices.

Session 4: 10:45 to 12:00 Is our future Chinese? How China will shape the world. Putting it all together and wrap up. Practical take-aways from the two days.

Please note all times CEST

Mark Greeven

Professor of Innovation and Strategy and Dean of IMD China
Nico Luchsinger

Co-Executive Director, Strategy & Programming at Asia Society Switzerland



Thursday, September 3rd and Friday, September 4th, 2020 (CEST)


Virtual (Live, interactive sessions)


*This event is reserved for members of IMD NEXUS and is credited as part of the organizations’ membership.

Contact Us

Should you have any questions, please do not hesitate to contact the IMD NEXUS team:

Email: [email protected]