Discovery Event

Discovery Event

Discovery Event

May 25 - 26, 2020
Frankfurt, Germany
IMD NEXUS members only
Cracking the China code

China is a market full of potential but also full of mystery. Drawing on over a decade of experience living, working and venturing in China, this Discovery Event explores what you really need to know about business in, and with China. China is relevant in many ways: as a source of business growth, as a source of inspiration for new approaches and business models, and as a source of competitive threat. Regardless of your interest, a deeper understanding of China and its businesses is increasingly urgent.

During this Discovery Event we bust myths and dispel some of the more persistent misunderstandings of Chinese business: the good, the bad and the ugly side of China. In a highly interactive and engaging way, we will jointly crack the China code.

You will:

Explore the boundary conditions for successfully competing in China
- Discover competitive practices by Chinese and foreign players in China
- Evolve your China strategy and market approach
- Understand the political sensitivities of doing business in and with China

Target audience...

This event is helpful for executives of large organizations engaging with China for business growth, as a source for inspiration or facing competitive threat.

Mark Greeven

Professor of Innovation and Strategy



Monday May 25, 2020 from 17:00 to Tuesday May 26, 2020 16:00 (including dinner and networking lunch)


Frankfurt, Germany

Venue to be confirmed.


*This 1.5 day event is reserved for members of IMD NEXUS and is credited as part of the organizations’ membership. Travel and accommodation are at participant’s own expense.


Contact Us

Should you have any questions, please do not hesitate to contact the IMD NEXUS team:

Email: [email protected]