News Stories · Digital

Swiss Engineering Day takes place at IMD

The event focused on industry 4.0 and digitization
November 2017

IMD recently hosted Swiss Engineering Day aimed at bridging the gap between the engineering sector and the wider economy.

The event, organized by the association Swiss Engineering, featured presentations by experts in the areas of technology, mobility, sport, the automobile industry, recruitment and social media.

IMD Professor of Digital Marketing Amit Joshi gave a presentation on the “Digitalization of our economy”. IMD Professor of Strategy, Cyril Bouquet welcomed participants to the event along with Gregor Hubbuch and Yvette Ramos of Swiss Engineering.

Other speakers included Professor Michel Bierlaire, of EPFL; mobility expert Arnd Bätzner; Thomas Mayer, former Director-General of the Formula 1 Lotus racing team; and Nicole Burth, Director-General of Adecco Switzerland.

The event included lively discussion, a roundtable and networking.

Swiss Engineering is an association of engineers and architects that works to promote the interests of its members and support their professional development.

Alumni Stories Change Management
Sense and sustainability
IMD Executive MBA student Denise Weger is a sustainability champion who believes that corporate climate responsibility is a strategic business imperative in today's business landscape.
Sense and sustainability
News Stories
Why digital, sustainability, and talent transformations must work together
Senior leaders often think of digital transformation, sustainability, and talent as three separate transformations. However, they should always be integrated with each other, argue Phil Chronican, National Australia Bank Chair and IMD alum, and IMD professors Karl Schmedders and Misiek Piskorski.
Why digital, sustainability, and talent transformations must work together
News Stories Human Resources
Zhike Lei joins IMD faculty
An award-winning organizational scholar and expert in psychological safety and error management, Lei’s work focuses on how teams can adapt in complex, time-pressured, and consequence-laden environments.
Zhike Lei joins IMD faculty