IMD features in the Case Center’s most popular cases
News Stories · Marketing

IMD features in the Case Center’s most popular cases

IMD studies among the best-selling cases of last year
January 2018

The Case Center has just released a list of their most popular cases from 2017. The list includes the top fifteen best-selling cases in each of the ten major subject areas. 

IMD authored cases accounted for 4 of the 15 cases in the Marketing category and 1 in the production and operations management category.

Marketing

IMD-5-0373-JP           COLGATE-PALMOLIVE: CLEOPATRA

IMD-5-0790                REINVENTING NESPRESSO? THE CHALLENGES OF A MARKET LEADER UNDER ATTACK

IMD-5-0751                VALUE SELLING AT SKF SERVICE (A): TOUGH BUYER CONFRONTS STRATEGY

IMD-5-0702                XIAMETER: THE PAST AND FUTURE OF A ‘DISRUPTIVE INNOVATION’

Production and Operations Management

IMD-6-0322                OCADO: A SUCCESSFUL ONLINE GROCERY BUSINESS MODEL?

“This is an excellent achievement given that cases are an important pedagogical tool for our environment, which is the real world of executives,” said Anand Narasimhan, Professor and Dean of Research and Development at IMD.

The Case Centre is the most prestigious case method resource for business education worldwide. It holds the world’s largest and most diverse collection of management cases, articles, book chapters and teaching materials.

Read more about IMD cases and thought leadership.

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