IMD International

IMD Professor Phil Rosenzweig wins s+b book prize

"Left Brain, Right Stuff" is the best executive self-improvement book of the year

November 5, 2014

IMD professor Phil Rosenzweig has won a top prize from leading management magazine strategy+business (s+b) for his book Left Brain, Right Stuff: How Leaders Make Winning Decisions.

The magazine, which is published by PwC Strategy& Inc., chose Left Brain, Right Stuff as the best Executive Self-Improvement book of the year in its Best Business Books of 2014 awards.

In his book, Rosenzweig argues that making winning decisions calls for a combination of skills: clear analysis and calculation—left brain—as well as the willingness to push boundaries and take bold action—right stuff.

In an essay about s+b's best Executive Self-Improvement books of 2014, Karen Dillon, a former editor of Harvard Business Review, wrote that at the heart of Rosenzweig's book "is the idea that human beings have been too sweepingly dismissed as irrational decision makers."

"Rosenzweig doesn't dispute the value of decision-making models. Rather, he puts them in their proper place by walking us through a series of decisions.

"There is hope in Rosenzweig's thinking, especially in the reassuring idea that executives have far more influence in many spheres of decision making than they might realize."

You can read the full essay here, and read an earlier article by Rosenzweig on four categories of decisions here.

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