Marketing Strategy in the Digital Age | Faculty and Thought Leadership

Marketing Strategy in the Digital Age: Your course faculty

Our Faculty members are recognized world authorities in their fields. Dividing their time between teaching, research and working with international companies, they remain on top of the latest management trends. You can expect timely, innovative learning activities, materials, and content in all IMD programs.

Goutam Challagalla

Goutam Challagalla is Professor of Marketing and Strategy at IMD. He previously served as Area Coordinator of Marketing, Associate Dean for Executive Education, and marketing area PhD coordinator at Georgia Tech in Atlanta for 21 years. Professor Challagalla also worked as Principal at The Monitor Group, a strategy and marketing consulting company.

His teaching, consulting, and research focuses on strategy, business-to-business marketing, marketing management, pricing, sales management, distribution channels, and service excellence. He has worked with clients in a variety of industries including life sciences, agribusiness, technology/semi-conductors, manufacturing and chemicals industries, telecom, health care, FMCG, and professional services firms.

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Articles, webinars and case studies by faculty

Choosing the right operating model and organizational structure

In the field with Coesia

Coesia’s new organizational structure, the enabler model, is a hybrid approach that allows global focus while giving each company independence and flexibility.

Leading in turbulent times webinar series

Corporate strategy and economic downturns

The economic crisis caused by COVID-19 isn’t the first time in recent history that such a downturn has occurred. Companies can apply lessons learned from the past to secure their future.

Webinar with IMD Professors Goutam Challagalla and Stéphane Girod

Managing extreme uncertainty with agility

No company can do without agility in their long-term strategy. Yet how would you define agility in the business context? Or are you convinced it’s just a buzzword?

Webinar by IMD Professors Goutam Challagalla and Mikolaj Jan Piskorski

Driving growth in the time of crisis

How all the old business clichés – from making your customers number one to loving their problems – are more true now than ever before.

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