Goutam Challagalla

Program Director

Goutam Challagalla is Professor of Marketing and Strategy.

Goutam Challagalla

Program Director

Goutam Challagalla is Professor of Marketing and Strategy.

Meet your Program Director

Goutam Challagalla focuses on how digital advances and sustainability concerns are impacting companies’ business strategies and approaches to marketing. Having helped companies to rethink their business models and build new capabilities in the face of the digital revolution, he is now helping to integrate into their strategy sustainability related challenges and opportunities.

Challagalla’s teaching, consulting and research highlight the different challenges facing companies as a result of digital and sustainability transformations. While digital advances require the development of new business models in order to become more effective or efficient, taking on sustainability goals means that organizations have to rethink their whole raison d’être and their relationship with all stakeholders.