Is this online program for me?

You are a business executive or team competing in a demanding market environment and experiencing increased pressure on your contribution margins. You need to gain a deeper understanding of value-based marketing and develop the skills and capabilities that can make you a more relevant and influential marketer for your business today and beyond.


5 weeks (4-6 hours per week)


Program sessions 2019

MM 3 2019June 24 to July 28*
MM 4 2019October 7 to November 10*

Fee 2019

CHF 1,950* and CHF 1,750* for IMD alumni.

IMD Corporate Learning Network (CLN) members receive a number of seats in addition to a wide range of further benefits and services. If you are applying via your corporation, please check internally that you are eligible to apply before submitting your application.

*IMD reserves the right to modify the program dates, location, and fee at any time.

Admission, payment & cancellation processes

View full details

Note: Applications close 2 weeks before program start date