Is this online program for me?

You are a business executive or team competing in a demanding market environment and experiencing increased pressure on your contribution margins. You need to gain a deeper understanding of value-based marketing and develop the skills and capabilities that can make you a more relevant and influential marketer for your business today and beyond.

Duration

5 weeks (4-6 hours per week)

When

Program sessions 2018

ProgramDates
MM 3October 15 to November 18*

Program sessions 2019

ProgramDates
MM 1January 21 to February 24*
MM 2April 1 to May 5*
MM 3June 24 to July 28*
MM 4October 7 to November 10*

Fee 2018

CHF 1,950* and CHF 1,750* for IMD alumni.

IMD Corporate Learning Network (CLN) members receive a number of complimentary seats in addition to a wide range of further benefits and services. If you are applying via your corporation, please check internally that you are eligible to apply before submitting your application.

*IMD reserves the right to modify the program dates, location, and fee at any time.

Admission, payment & cancellation processes

View full details