Is this online program for me?

You are a business executive or team competing in a demanding market environment and experiencing increased pressure on your contribution margins. You need to gain a deeper understanding of value-based marketing and develop the skills and capabilities that can make you a more relevant and influential marketer for your business today and beyond.


8 weeks (4-6 hours per week)


Program sessions 2018

Program Dates
MM 1 April 30 to June 22*
MM 2 October 1 to November 23*

Fee 2018

CHF 3,900* and CHF 3,500* for alumni.

IMD Corporate Learning Network (CLN) members receive a number of complimentary seats in addition to a wide range of further benefits and services. If you are applying via your corporation, please check internally that you are eligible to apply before submitting your application.

*IMD reserves the right to modify the program dates, location, and fee at any time.

Admission, payment & cancellation processes

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