Digital Business Transformation

Digital business transformation is something that many businesses are struggling to either launch or implement. Digital technologies have been around for a while but their impact is now permeating every aspect of the business world, posing unprecedented challenges for corporate leaders and business managers.

Organizations that fail to embrace digital business transformation do so at their peril. If your line of business was conceived on the Internet — like Google or Amazon — you're already one step ahead. But if your company is in a traditional business, providing the means for effective digital business transformation is easier said than done.

Simply giving all employees a tablet or splashing out on flashy new technology is not enough. Indeed, imprudent investments in digital technologies without preparing a blueprint for organization change can be seriously counter-productive.

Where to start?

Job one is training for executives to ensure that they have the leadership skills to plan for and implement digital transformation in their organizations. Top international business schools offer leadership courses that are tailored for this purpose by experts in innovation and strategy.

These leadership classes are aimed at senior executives from all business areas, not just IT. Leaders from marketing, operations and strategy departments are among those typically involved.

What can you learn?
The best digital transformation leadership courses prepare executives to develop a strategic plan for digital business transformation in their organizations. They help business leaders address some of the essential challenges that digital technologies present to companies. You should expect a digital transformation course to:

  • Offer solutions on how an old world company can compete with digital technology firms created on the web
  • Advise on ways to exploit digital innovations, such as analytics and mobile solutions
  • Guide the best route for your organization to embrace more innovation and digitalization
  • Determine whether digital technologies are an opportunity, a threat — or both
  • Provide answers for companies that know they have to go digital — but they just don't know how
Discover IMD's digital transformation programs
On Campus
Digital innovations to transform your business
For business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations.
On Campus
Drive innovation with new technologies
Understand how to leverage AI, IoT and robotics for your business. Discover which technology will enable you to create new business opportunities. This program is...
On Campus
Develop your digital execution roadmap
For business leaders or managers who are involved in digital business transformation, and are looking to successfully develop an execution plan.
On Campus
Connecting digital strategy with data analytics
Designed for experienced managers looking for an integrated understanding of how digital strategy connects with data analytics.
Immerse yourself in digital technology

For business managers not steeped in the world of digital technology, innovations such as the Internet of Things, cloud solutions, big data, analytics and social media can seem intimidating. But there is too much at stake for your company to ignore these technologies.

The right business leadership training from one of the top business schools will bring you up to speed by immersing you in the latest digital tools. This will allow you to better understand how these innovations can be used to leverage opportunities in your company.

Through digital transformation courses you can get the advice you need to develop a winning digital strategy for your organization. It is important to develop the best strategic and organizational foundations that can allow you to boost your company's performance through the optimal use of digital technologies.

Prepare for digital change
Introducing company-wide digital change involves a lot of preparation and planning. Good training and digital strategy consulting can equip you to take on such a project with greater confidence.

You will master how to take full advantage of digital opportunities by restructuring your company and adapting its processes. You will learn how to reduce digital threats and how to recognize digital technologies that challenge your business. There is a lot to absorb. But this kind of high-impact executive education will make it easier for you and your organization to fully embrace digital business transformation.

Discover IMD's exclusive business insights
Digital business strategy is no longer an optional issue for traditional companies battling tough competition in a fast-changing corporate environment

Having an effective digital business strategy is essential for organizations to flourish in an age when digital technologies have transformed the marketplace and given rise to new business models.

Many companies are now opting for digital transformation as the benefits and advantages of such a revolution are very promising

Some companies may experience difficulties in developing a strong hold on this transition of technology. How can we overcome such difficulties? What are the right ways of implementing digital transformation strategies?

Capitalize on your leadership strengths and improve your leadership weaknesses

What do you achieve by implementing digital business strategies? How can you increase your market share using an advanced digital strategy?


At the top of the charts

IMD's programs are ranked highly by the world's most influential business publications.

IMD Business School Rankings
IMD Business School Rankings