Your online learning journey
- Understand the links between Marketing, Strategy and Finance.
- Analyze marketing ROI and break-evens.
- Explore the 4 roles of the marketer.
- Focus on Customer Lifetime Value and how to calculate it.
- Review of marketing metrics and the different dimensions of competition.
- Optimize decision making to drive revenues and profitability.
- Look at different market definitions and their application to achieve greater value.
- Examine the “Job to be done” approach to purchasing drivers.
- Apply this approach in both B2C and B2B settings.
- Gather customer insights.
- How to work with customers to co-create value.
- Provide customer solutions more successfully.
- Communicate value using brand and value propositions.
- Review value-based pricing and the capabilities required to achieve pricing excellence.
- How you can organize for value-based marketing.
- Gain a better understanding of the required capabilities for marketing success and how to measure it.
Coaching
You will have a dedicated learning coach, making sure you receive a highly individualized learning experience.
Your professional learning coach accompanies you through your 5-week learning journey on this Marketing Management online course. They provide support and feedback as you apply your learning directly into your workplace, where it has an immediate impact.
Their input helps you translate your learning to your particular context. By spreading this feedback regularly throughout the program, you’ll be sure to embed your ongoing learning directly in your daily work.
Your professional learning coach interacts with you via video, in writing, and over the phone. You have calls, spread across the 5-weeks, at intervals that consolidate your learning.
