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 - IMD Business School  - IMD Business School  - IMD Business School
Marketing programs

Develop your marketing fundamentals and hone your strategic marketing skills through the lens of digital.

Marketing programs

Develop your marketing fundamentals and hone your strategic marketing skills through the lens of digital.

Rethink your marketing strategy and approach

Marketing and business strategy in today’s disruptive environment demands flawless agility to create and capture business value. IMD’s Digital Marketing, Marketing Management and Customer Centricity courses help you to develop your marketing fundamentals, sharpen your strategic marketing skills, and rethink your marketing strategy through the lens of digital.

World-class faculty

Learn directly from IMD’s renowned faculty, combining thought leadership with direct industry exposure.

Personalized coaching for maximum impact

Interactions with your leadership coach enable you to make the most of the learning experience and receive personalized feedback.

Immediately applicable learning

IMD’s programs are grounded in practical assignments to ensure you apply your learning from day one.

“Where to play and how to win.”

Learn more about marketing at IMD, as Goutam Challagalla, Professor of Strategy & Marketing, highlights how marketing has deeply transformed and continues to change by the day.

Explore your program options