Thursday, October 10 - Friday, October 11, 2019
IMD Business School, Lausanne, Switzerland
Registration & Fee
Fee: 3'900 CHF
Contact us by phone: +41 21 618 07 00 or email
A unique strategy program for senior executives from across luxury industries

Protect the desirability of your brand in the highly disrupted luxury landscape. Accelerate the transformation of your business. Invent your new future.

Why choose a strategy program for the luxury industries?

Due to digital, social, and global changes, luxury brands have now entered unchartered territories. The key success factors of brand desirability are rapidly changing. In their haste to adapt, many brands risk losing the soul of luxury. Renewing your skills to create your brand’s path forward while protecting what’s been the soul of luxury is essential.

Reinventing Luxury: Strategic Conversations is your chance to resolve more successfully the new strategic dilemmas of contemporary luxury management. You will look into the future, step back to step forward, refocus and renew so that you can successfully lead change in your business while staying true to the spirit of luxury.

This program is open exclusively to senior executives of the luxury fashion, jewellery, watch, accessories, home and interior design, hospitality, cosmetics and automobile industries.

What you will learn

The 2018 program is structured around two discovery visits and four strategic dilemmas. The sessions begin with short presentations of cutting-edge research, trends, ideas and practices. One session is dedicated to a dialogue between senior executives and millenial talent about the future of luxury.

You will have the opportunity to engage with presenters and to discuss the implications of each dilemma on new capability development around your table. There will be ample time to debrief with the full group to benefit from the knowledge present in the room.

You will leave the program truly empowered to lead the right type of change in your business.

How this program is unique

The Reinventing Luxury: Strategic Conversations program was launched in September 2017 to help senior executives in the luxury industry master the new success factors of brand desirability. The first program gathered 48 top executives from 40 global brands across luxury sectors (from Rolls Royce and Daimler to Belmond, Moncler, Tencent, Hermès, LVMH and Richemont).

Our alumni have told us that this program is unique for the following reasons:

Unique program graph
IMD Business School Professor Stéphane J.G. Girod

Digital trends, consumer shifts and new business models have been shaking the traditional paradigm of luxury. According to some, luxury as we’ve known it is facing an existential threat. I disagree with this opinion but it all depends on how luxury industries will adjust. Now is the right time to reinvent your future.

Stéphane J.G. Girod | IMD Professor of Strategy and Organizational Design

Stéphane J. G. Girod

Professor of Strategy and Organizational Innovation

It was an excellent, content-rich and thought-provoking program with very high-quality speakers as well as participants. Stéphane and his team put together a very successful pilot program which will hopefully turn into future ones, given the challenges in the luxury industry including diamonds.

Patrick Coppens | General Manager Sales & Marketing Diamonds | Rio Tinto

 The program was really interesting and a good opportunity to reflect on many of the luxury industry’s trends.

Patrick Pruniaux | CEO | Ulysse Nardin (Kering)

The sources of inspiration and reflection were so abundant. 

Federico Barbieri | Omni-Channel Retail Director | Maison Margiela

Thank you very much for the inspiring program. It is really great to be part of this innovative group of leaders.

Marc Mielau | Director Business Development | Rolls-Royce Motor Cars

It was truly my pleasure to participate. The program was an absolutely great opportunity to open up my perspectives.

Yoichiro Inumaru | Original Managing Family of Imperial Hotel | Tokyo, Japan