Leveraging Strategic Partnerships - your learning journey

This online course is 8 weeks long. It's long enough for you to apply to your own working context what you learn and to begin building an ecosystem of strategic partners.


Over the 8 weeks of courses, here's what you will learn:

Week 1: Start

Start the program by recording an individual introduction, formulating your learning objectives and filling in a short survey on your experience in strategic partnerships. Discover the “Five S” framework for leveraging strategic partnerships.

Week 2: Examine

Examine several examples of traditional companies that have been disrupted by competitors with faster innovation cycles or alternative business models. Consider how this requires rethinking the use of partnerships. Apply lessons from Nestlé’s experience of establishing innovation partnerships.

Week 3: Learn

Learn what it takes to search and screen for strategic partnerships by examining the role of Motorola’s corporate venture capital unit. Determine which skills are needed to make the most of search and screening, and apply the lessons to your own strategic partnership situation.

Week 4: Study

Study two strategic partnerships in the storage hardware industry and consider the most appropriate equity structure. Discuss the role of contracts in structuring and running partnerships, including what they should cover and the degree to which they govern the relationship.

Week 5: Simulate

Simulate the development of a joint venture and the critical elements that are typically negotiated to make it work. Determine the best structure for a proposed joint venture.

Week 6: Reflect

Reflect on what the organization of a successful strategic partnership should look like and how it should operate, given the needs of the different parties in the relationship. Study the Electric Green Taxiing System’s approach.

Week 7: Observe

Observe how strategic partnerships are inherently unstable; any wrong move can break trust. Learn how to kickstart a partnership so that it is on the path of relational trust rather than the wrong path of contractual obligation.

Week 8: Understand

Understand how many strategic partnerships are managed in an ad hoc manner with no form of learning across the partnerships, yet the management and leadership of strategic partnership activities can be a great source of advantage. Study a company that has done this well.