How can a business shield itself from copycats?

In LEAP, IMD professor of management and innovation Howard Yu shows that succeeding in today’s marketplace is no longer just a matter of mastering the old copycat tactics. Despite patent filings, market dominance, and financial resources, copycat competition continues to pose an existential threat to all businesses.


How P&G made the leap from handcrafted soaps and candles to mass production, then into consumer psychology and advertising, then again, into synthetic detergents.

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How Novartis and other pharma pioneers keep making money by making leaps in drug breakthroughs from chemistry to microbiology to genomics.

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How a New York-based NGO Community Solutions made a leap to tackle homelessness by combining human empathy with data analytics.


How forward-thinking companies from China are leaping ahead by leveraging the emergence of ubiquitous connectivity

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