How can a business shield itself from copycats?

In LEAP, IMD professor of management and innovation Howard Yu shows that succeeding in today’s marketplace is no longer just a matter of mastering the old copycat tactics. Despite patent filings, market dominance, and financial resources, copycat competition continues to pose an existential threat to all businesses.

Leap

How P&G made the leap from handcrafted soaps and candles to mass production, then into consumer psychology and advertising, then again, into synthetic detergents.

LEAP money

How Novartis and other pharma pioneers keep making money by making leaps in drug breakthroughs from chemistry to microbiology to genomics.

LEAP Boost

How a New York-based NGO Community Solutions made a leap to tackle homelessness by combining human empathy with data analytics.

Connectivity

How forward-thinking companies from China are leaping ahead by leveraging the emergence of ubiquitous connectivity

LEAP reception