Features of good business development courses

Business development courses are an important part of preparing the next generation of global general managers. As the global business environment becomes increasingly complex, the demand for quality business development education has risen. Research and innovation have helped provide greater insights, better tools and, overall, more sophisticated course design. IMD, one of the world’s top international business schools, leads the way with some of the most effective executive education anywhere. Here, IMD offers some insights into what gets results in business development courses. 

Targeted learning

Different business development courses address the changing needs of executives throughout their careers by specifically offering the right knowledge and skills for each transition. As an example, IMD’s Program for Executive Development is designed for functional managers wishing to enter general management. As such, this business development course focuses on the skills needed for business development as a general manager, including cross-functional operational abilities and stronger leadership skills.

Flexible courses

Learning correctly takes time, but busy careers mean time needs to be used strategically. This means every minute of business development classes must be meaningful. One effective way of doing so is to look for a training course that combines on-campus modules with distance learning. Some business development courses also provide flexible timing of different modules, or stepwise addition of modules and programs towards a business development MBA. Such flexibility allows executives to more easily balance their career with their learning.

Hands-on learning and other innovations

Innovative business development courses follow the maxim that you learn better by doing than by seeing. Do you think a business course means a lecturer talking in front of a class while students scribble notes? Of course, some parts of the course may be taught that way, but business educators today have so much more at their disposal. The best business development training courses let participants get their hands dirty and live through the entire experience, rather than just accumulate textbook knowledge. Some examples of innovative learning methods include:

  • Discovery expeditions – hands-on experience of critical global issues
  • Job-specific project work – for relevance and immediate return
  • Leadership and executive coaching
  • Team-based programs for organizations to use as launch pads to for strategic goals

Immediate and ongoing value

Does the dynamic approach of today’s business development courses lead to measurable results? Well, take a look at what participants on these courses say. Those who went to IMD business school report expanding their limits and becoming stronger leaders with a greater capacity for ideas and new approaches. They created real value for their organizations right away and continue to contribute. This is exactly the kind of outcome you should expect from well-designed business development courses.

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