Winning in tough markets with the best strategic marketing plan

Organizational development certificate programs are a great way for corporate learning managers to hone their skills to ensure that their corporate training strategy is a strong contributor to their company’s growth. Good programs will help corporate training managers gain insights into the latest learning trends and techniques, critically assess their current strategies, and apply their new knowledge to the talent management training challenges of their com

Strategic marketing plan? In these increasingly complex times having a well-conceived strategic marketing plan is essential for businesses to win in tough markets. A globalized world brings new challenges for companies contending with a rapidly evolving competitive landscape.

In this environment, traditional sales and marketing techniques no longer cut it. To move ahead of the competition, you need modern tools and well-engineered brand marketing strategies. The right corporate training can give you the edge you need to develop a strategic marketing plan that drives superior financial results and creates enduring value for your organization.

Boost your strategic thinking
Having the best products and services has never been enough to make companies successful. The key to stellar performance lies in selling what you deliver in a positive way that distinguishes you from the rest. A strategic marketing plan and brand marketing strategy can make all the difference. Top international business schools offer management training courses geared to marketing that can boost your strategic thinking.

Good business schools that are focused on executive education can provide you with manager training programs that specifically address marketing and the best ways to develop your strategic marketing plan. The best marketing course should enable you to:

  • Better understand the evolving competitive landscape
  • Capture more value by knowing your customer
  • Gain insights into customer behavior and choice
  • Improve customer loyalty and satisfaction
  • Fully embrace and leverage social media
  • Implement your strategic marketing plan

Branding for the best
As a marketing executive you might panic at the prospect of unveiling a global branding project for the first time. You may be struggling to figure out how to beat the competition. Or you may be simply trying to fine-tune your strategic marketing plan for optimal performance. In all of these cases you can gain a lot from well-designed marketing management training.

In-depth training courses should enhance the way you think about your competitors and help you to understand how to create more value. You should expect to learn more about your customers and how to best appeal to their needs. Brand marketing strategy needs to be constantly reassessed as conditions change. And it must align with your company's business objectives and the "story' you want to relate about your organization. There is no "one-size-fits-all" approach to developing a successful strategic marketing plan. But learning about the successes — and flops — of other marketing schemes can be invaluable.

Moving beyond the conventional
Experienced marketing managers have already learned a thing or two about their line of business. But one of the advantages of executive training programs is that you can obtain new knowledge that is not so easily acquired on the job. A top-ranked business school with a global perspective can provide you with new insights about the latest marketing developments. And senior management training can also expose you to what peers from other companies are doing to differentiate their products and accentuate the positives.

You can expect the best results from international business schools because in a world without borders understanding cultural factors in global branding is essential. What works in one country may not succeed in another. Also look to institutions with faculty who have gained real-world business experience and are plugged into the newest concepts. Some offer specialized training such as B2B sales and marketing.

The best provide ongoing executive education that allow you to update your skills and keep abreast of the latest management developments through business courses, conferences and other forums. By staying on top, you can ensure the best results from your strategic marketing plan.


But, as no-one knows better than a training manager, executive education programs are only as good as their results. Here are some thoughts on the take-home value you should expect from high quality organizational development certificate programs.

Benchmark your corporate training offer

Good organizational development certificate programs start with giving you the tools to assess your current learning function. They provide a framework to critically assess whether individual courses and the structure as a whole are aligned with the company’s management development needs - and if this is recognized and supported in the organization.

Good business schools will always begin a talent development program with this essential base starting point to put executive education in context. Programs at IMD - one of the top business schools in the world - often use pre-program work to ensure this base.

Get in the know on the latest strategies

It is crucial for organizational development certificate programs to review leading practices in program and portfolio design. Learning leaders use this knowledge to fine-tune and ensure the quality of their in-house management training programs.

It’s important for corporate training leaders to connect business and strategy with education and training. This enables them to align corporate learning and corporate strategy to develop and implement successful learning strategies to impact business growth. Organizational development certificate programs should therefore also give participants insights into the operational context.

Learn to market your corporate training

Effective organizational development certificate programs take a direct approach to marketing and branding the learning function and its offer. Why? Because perception plays a key role in the success of a corporate training offer.

In some cases, the training manager must work uphill - fighting against old thinking that management training programs are just a time-out for employees without any direct impact on business performance. Good organizational development certificate programs will use techniques like leadership coaching and leadership exercises to give training leaders the tools to better convince key stakeholders of the direct value of corporate training.

New tools for your specific challenges

Business management courses for senior learning leaders at good business schools have the program design for lasting impact. The training manager should leave with refreshed skills to build and implement talent management training that contributes visibly to the company’s business performance.

Organizational development certificate programs should offer the chance to identify and attack specific challenges as an integral part of the program. And to ensure lasting results, good business schools take it a step further by helping learning leaders keep an ongoing connection to best practices, even as these evolve in the ever more challenging global business environment. IMD has a creative way to meet this need: a corporate learning community for learning leaders to share tools and best practices even after their participation in organizational development certificate programs.