Strategic Marketing Plan

Organizational development certificate programs are a great way for corporate learning managers to hone their skills to ensure that their corporate training strategy is a strong contributor to their company’s growth. Good programs will help corporate training managers gain insights into the latest learning trends and techniques, critically assess their current strategies, and apply their new knowledge to the talent management training challenges of their company.

Strategic marketing plan? In these increasingly complex times having a well-conceived strategic marketing plan is essential for businesses to win in tough markets. A globalized world brings new challenges for companies contending with a rapidly evolving competitive landscape.

In this environment, traditional sales and marketing techniques no longer cut it. To move ahead of the competition, you need modern tools and well-engineered brand marketing strategies. The right corporate training can give you the edge you need to develop a strategic marketing plan that drives superior financial results and creates enduring value for your organization.

Boost your strategic thinking

Having the best products and services has never been enough to make companies successful. The key to stellar performance lies in selling what you deliver in a positive way that distinguishes you from the rest. A strategic marketing plan and brand marketing strategy can make all the difference. Top international business schools offer management training courses geared to marketing that can boost your strategic thinking.

Good business schools that are focused on executive education can provide you with manager training programs that specifically address marketing and the best ways to develop your strategic marketing plan. The best marketing course should enable you to:

  • Better understand the evolving competitive landscape
  • Capture more value by knowing your customer
  • Gain insights into customer behavior and choice
  • Improve customer loyalty and satisfaction
  • Fully embrace and leverage social media
  • Implement your strategic marketing plan
Branding for the best

As a marketing executive you might panic at the prospect of unveiling a global branding project for the first time. You may be struggling to figure out how to beat the competition. Or you may be simply trying to fine-tune your strategic marketing plan for optimal performance. In all of these cases you can gain a lot from well-designed marketing management training.

In-depth training courses should enhance the way you think about your competitors and help you to understand how to create more value. You should expect to learn more about your customers and how to best appeal to their needs. Brand marketing strategy needs to be constantly reassessed as conditions change. And it must align with your company's business objectives and the "story' you want to relate about your organization. There is no "one-size-fits-all" approach to developing a successful strategic marketing plan. But learning about the successes — and flops — of other marketing schemes can be invaluable.

Moving beyond the conventional

Experienced marketing managers have already learned a thing or two about their line of business. But one of the advantages of executive training programs is that you can obtain new knowledge that is not so easily acquired on the job. A top-ranked business school with a global perspective can provide you with new insights about the latest marketing developments. And senior management training can also expose you to what peers from other companies are doing to differentiate their products and accentuate the positives.

You can expect the best results from international business schools because in a world without borders understanding cultural factors in global branding is essential. What works in one country may not succeed in another. Also look to institutions with faculty who have gained real-world business experience and are plugged into the newest concepts. Some offer specialized training such as B2B sales and marketing.

The best provide ongoing executive education that allow you to update your skills and keep abreast of the latest management developments through business courses, conferences and other forums. By staying on top, you can ensure the best results from your strategic marketing plan.

But, as no-one knows better than a training manager, executive education programs are only as good as their results. Here are some thoughts on the take-home value you should expect from high quality organizational development certificate programs.


At the top of the charts

IMD's programs are ranked highly by the world's most influential business publications.

IMD Business School Rankings
IMD Business School Rankings